Spec Ad: Elevation Homes Billboard
Project Request-
For this project, I worked with a creative brief for Elevation Homes, a highly esteemed and exclusive, luxury custom home builder. Elevation Homes wanted a billboard ad that would compel passersby to build a dream house with them to increase their customer base. The message is supposed to convey that even the most luxurious home is accessible, and that it is a rare and memorable experience to build with Elevation Homes.
My Strategy-
I resolved the issue Elevation Homes was having by putting together an ad, in a few words, that portrays the immense value of building a home with them, and that the process will be a completely unique experience from any other builder. With very descriptive wording, this ad also gets across the idea that luxury is built for ‘you’, and that it is meant to be lived in by ‘you’.