Spec Ad: Pure Impact Gym Flyer
Project Request-
For this project, I worked with a creative brief that asked for a mail flyer ad for Pure Impact Gym, a popular local boxing gym that is known for its’ hard work and grit, along with its’ professional trainers. This ad was geared towards a male demographic, ages 20-45 with expendable income. The creative brief stated this gym needed to expand their member base in order to increase their revenue, so they can open up more locations. Pure Impact Gym wants to maintain their ‘work hard’ motto, with their promo for free boxing lessons on the flyer. In addition to the free boxing classes promotion, Pure Impact Gym wants to prove to their prospects that it’s a worthwhile investment to gain desirable fighting skills, improve their health, and that it’s a place they can succeed in a team-like atmosphere.
My Strategy-
I solved the issue Pure Impact Gym was having by advertising the free boxing lessons, along with using powerful words that stir up emotion inside the target audience to want to learn boxing as a hobby. Not only did I stay within the gritty brand voice, but I drew attention by displaying how this would be the perfect place for the customer to ‘let off some steam’ after a long work day. On each side of the flyer, I made it very easy for them to make a decision by focusing on the value of the free boxing lessons from a pro, and by advertising the phone number to call and get it on your schedule.
